Bajaj Broking, NSDL form strategic partnership to enhance investor access
Bajaj Broking and National Securities Depository Ltd (NSDL) announced a strategic partnership on Tuesday aimed at improving investor accessibility, education, and technological innovation in India’s capital markets.
The collaboration will focus on streamlining on-boarding processes and account activations through integrated systems, enabling faster access for new investors. Both organisations will work together to develop new product features and digital solutions designed to simplify account opening, transaction flows, and multi-asset access for retail investors.
A key component of the partnership involves scaling investor education initiatives. Bajaj Broking’s #OddHaiTohFraudHai campaign will be expanded in collaboration with NSDL to increase awareness about investment scams and digital safety practices. The partnership will also include financial literacy programmes and campus outreach initiatives.
Vijay Chandok, Managing Director and CEO of NSDL, said the partnership combines market expertise with a commitment to simplifying the investment journey through technology and collaboration. Manish Jain, Managing Director and CEO of Bajaj Broking, described the partnership as a milestone in making investing safer and more accessible for Indian investors.
Bajaj Broking, a subsidiary of Bajaj Finance Ltd., operates as a hybrid-service stockbroking firm offering research support, customer service, and HNI services, alongside discount brokerage rates. NSDL, established in 1996, is one of the world’s largest depositories, managing securities in dematerialised form in India.
Published on January 7, 2026
